To be, or not to be

Ricardo Melo
3 min readOct 10, 2023


We live in challenging times in an ever-evolving world, increasingly surrounded by uncertainties. From wars, pandemics, and economic crises to our own definition of identity, we find ourselves immersed in a world where expertise is at our fingertips. It has become effortless to encounter self-proclaimed experts in virtually any field with a simple online search.

With the advent of readily available AI tools, a few clicks can summon experts in quantum physics or any other highly complex subject. In the midst of this technological landscape, where do our personal experiences and genuine knowledge-building moments fit in? Where is the real appreciation for those who specialize and continuously challenge themselves in a particular area? How do we reevaluate and reassess value?

Are these some of the challenges we will face in the near future within organizations? I believe there is a lack of meritocracy-focused culture, and instead, a tendency to value less assertively. Given these new paradigms, is it possible to conduct fair and objective evaluations that accurately recognize talent and provide space and opportunities for growth?

I believe it is possible, but it will require us to break free from certain dogmas and biased perspectives on individual capacity. This involves establishing more continuous mechanisms for assessment and feedback, setting objectives, and recognizing the effort and dedication invested in personal growth and value generation. It means valuing opinions and viewpoints and never evaluating someone based on a topic about which the evaluator has no knowledge, often lacking an understanding of the real day-to-day context.

It is crucial to create growth and development mechanisms that are objective and accompanied by challenges, growth, and recognition. Distinguishing those who genuinely create value from those who merely create the illusion of it is key.

I have always heard the phrase “it doesn’t matter to be, it matters to seem,” and unfortunately, we still encounter this reality, now magnified by technological advancements. This underscores the importance of careful observation and understanding of individual opinions and challenges in the pursuit of personal and collective growth.

Establishing a culture of recognition is essential for evolving and retaining talent within organizations. It places increasing value on critical thinking and creativity, combined with the ability to use tools objectively and efficiently. The capacity to evolve lies in those who can remain true to their essence while adding value through technology without compromising their individuality.

Our most genuine asset is our ability to be ourselves. I believe that the organizations that will thrive are those capable of recognizing talent and identifying individual authenticity coupled with a commitment to collective growth.

In conclusion, as we navigate the evolving landscape of technology and expertise, it is vital to strike a balance between leveraging tools and valuing genuine human qualities. Embracing individuality and fostering a culture of recognition will be the cornerstones of success in the organizations of the future.